Here’s what Tom Mackay has to say about the benefits of a focused advertising plan:
“To take a new product from zero sales to multi-millions involves a lot of effort and talent from many sources. As General Manager of Modern Power Products, a division of MTD Canada, I had the pleasure of putting together the team to take the Cub Cadet Lawn and Garden equipment brand to the Canadian market. One of the best choices we made to assist us in this endeavour was the Advertising Agency, Campbell & Company. From the very beginning, Ross Campbell’s strong recommendation to develop effective Advertising Plans – before any money was invested in media or production - brought a whole new element of thinking to our marketing process. And – it worked.”
—Tom Mackay, General Manager, Retired, Modern Power Products
Developing Advertising Plans...
For nearly three decades, Ross Campbell has been helping companies develop Advertising Plans that work! Listen to this:
Yogi Berra’s statement tells me he could very well be a Marketing Genius! He certainly understands logic! It’s absolutely true; before you launch an advertising campaign to sell anything, make sure there’s a market for it! When you do your homework right, you will know how big or small the market is for your product or service. You will also know how many people in your market buy your product or service, when, where and why. Once you know the facts, you should also be able to predict what your share of market can or should be.
Market & Consumer...
To hear Ross’s take on the need for Market & Consumer Research, click to play.
Like most advertising agencies, we specialize in creating advertising that sells! Yes, a brilliant Media Plan is a critical component, but if the creative falls flat, you just won’t do what you must do with your ad budget. Namely win. Very early in most people’s career, they come across a witty acronym; KISS. Keep It Simple Stupid! (Sometimes it’s keep it simple salesman). This is the very best advice on developing advertising. Stay on point! Deliver a benefit. Do it in a clever way. The worst ads don’t make sense, or are confusing. The best ads are immediately understood.
