If you think your advertising works as good as it should…don’t bother reading this book! If, on the other hand, you believe it can work harderand actually deliver a tangible return on investment—read this book—thoroughly!
 
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Marketing is the only part of your business that makes money! Everything else costs. If you run a small business or medium sized business, this book is for you! Discover how to put the power of Marketing Communications - Advertising - to work for you NOW.

This book will show you how to make your advertising work - every time! Learn how to;
Crystallize a Vision and Mission Statement to launch your business into the next dimension
Uncover your greatest strengths and use them to your advantage
Develop simple ways to get to know your customers
Know the sales potential of your market
Understand the media, and the power of traditional and Internet Marketing
Discover when you need the services of a Marketing Consultant or Advertising Agency
Find out when and why promotions can make a major impact on your target customer
Develop a plan for maximum results
Start creating advertising messages that demand attention - now
 
     With over four decades in the advertising business, Ross Campbell shares his experiences with the fundamental principles that make advertising work - every time! The key to success is doing a lot of little things very, very well. Like Walt Disney said; "There's no magic in magic. It's all in the details."
     The key details are articulated in this book. Buy the book today!
 
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There is only one reason to invest in advertising – and that is to get back more than you put in. Period. Advertising must work.

What People are Saying:
"I wish this excellent book had been around when I was first placed in charge of hiring advertising agencies. Ross makes it easy for both neophytes and professionals to understand how advertising can and should work. I've had the pleasure of working with Ross on several international campaigns, and can state unequivocally, the seven key principles of planning for success are time-tested - and do work. This is a great tool for business people, who want to better understand the concept to grow their business, and for kids, who might be considering a career in advertising."
-Val Brown, former head of media relations and marketing communications, ITT Automotive, Detroit

"This book is practical and the principles it contains will work in any field. Ross worked these steps within our small church's meagre budget and we saw tremendous results. There are no shortcuts, but some paths are better than others."
-Jay Mowchenko, Lead Pastor, Weyburn Free Methodist Church

"Ross takes you through each logical step of the process that leads to an enormously successful advertising program. Read this book twice, to make sure you really get it! Make notes as you go." -Gord Small, National Sales Manager, Cub Cadet Canada

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About Ross A. Campbell
From the time he sold his first ad, at seventeen years of age, for a Junior Achievement Radio Station, Ross was captivated by the power and potential
of advertising.
     His career began as a radio and television personality in 1963. He later went on to become a broadcast advertising salesman, then started his own advertising agency in 1980.
The focus of the advertising agency, then and now, is to develop clear-cut plans to maximize every dollar invested in advertising. He discovered very early, there is a direct correlation between the efforts put into creating an effective plan, and the results of the advertising.

Ross' 7 Key Principles:
1. Superior leadership with
    courage, a crystallized vision
    and clearly stated mission.
2. Honest self-evaluation.
3. Know your Customers.
4. Know your market.
5. Research the media.
6. Build a plan.
7. Produce memorable creative.




Ross A. Campbell On Advertising That Works is Published by The Natural Wellness Group.